7P's of Promotion

• Product
• Price
• Promotion
• Place
• Packaging
• People
• Physical Evidence

Product-  Are good and service that a business provide to attract their customer. Businesses have to ensure that they are suppling their customers with a wide range of products. Also other factors that a company should think about is the branding, packaging, quality and many other things. The retailer 'ASOS' sells a wide range of branded products see on celebrities such as mens and womenswear including shoes and accessories. Brands sold at ASOS includes Nike, Ralph Laurent, Calvin Klein and Karen Millen.

Price: Pricing of an item can establish a brand, the amount of money that they customer pays to the business for their service and product that they are given. Businesses will have to make sure that the prices are reasonable for the product at that they customer is happy to pay these charges. Many business have reasonable pricing strategy, however some companies can be over priced. These prices depend of the product that the customer is purchasing, the difference between high street and online is the delivery charges.

  Dior couture 2013/14 entry price £16,000

Topshop Unique 2013/14 entry price £30

Promotion: Businesses promote their the company by advertising, promotional campaigns, PR and personal selling. This keeps their customers aware about what products and services and available to them. There can be many ways that companies can their products one way which is very popular are seasonal sales and discount codes. Businesses can send registered loyal customer emails with promotional discount and money off vouchers which keeps the customer happy. Other methods of advertising are leaflets, webpage and magazines were products are posted on new lines. Latest trends can be found on celebrities, catwalks and reality TV also following social networking such as Facebook, Twitter and Instagram.

  

Place: The place is where customers go to use services provided by a business. The business will ensure that they are in the right location and will have to be aware of the high street or market surrounding them, this can cause the business disturbance if close to competitors. The business will have to ensure that a wide range of customers have an easy access to the business or market place. Once the business is established it can be found on google maps however it is better for the business to place close or around busy areas. Making sure the businesses leading target market are close by.

                                     

                                                Two different Fashion Markets

Packaging: How the business presents visual element of the product and service. It refers to the way a product or service appears on the outside. The packaging is the service and touchpoint through the eye and prospect of the company, it is the last thing the customers see however the first the people on the high street can see. This is the first impression of people seeing you and some element of the business, its is the first moment of contact all the way through to the purchasing process, so changing the external appearance  can have different reactions for different consumers. It also refers to the way people dress and groom themselves, it tributes to all aspects of the business. It is a visual element of the company.

People: The people are they the source who run the business, these are the companies employees, without them around the business will not be about to operate and generate a successful name. They complete daily tasks that present a business, they have to ensure that they are supply a good customer service to benefit the sales of their products. The people have to be friendly, approachable and knowledgeable about the products and services the business provides. Click business have less employees than a more brick or hybrid business this because 'click' companies transactions take place online and less people are needed for a customer service area to run the services. This can be a advantage for some business as it reduces their expenditure but increases their profits. 

Physical evidence: The physical evidence is the visual aspect of the services and product provided to the customer. The customer will purchase a product or service which they must then have physical evidence that the transaction that has taken place was genuine which is shown by a companies receipt. Business representation facilities can have many other ways of showing their physical evidence which can include, buildings and layouts.