Emerging Markets

Who are the BRICs?

In 2001, Jim O'Neil joined the acronym BRICs to developing countries portraying economic potential and these countries are Brazil, Russia, India and China alongside South Africa also. This has been formed due to the term emerging markets being too broad, especially as these countries hold an increasingly greater potential other other developing countries.

These five countries have a combined population of 3bn people.

Brazil:

• Natural resources
• Fashion Rio Show/Rio De Janeiro Fashion week
• Sao Paulo Fashion week.

• Driven demand - 5th largest apparel market.
• 81% of Brazilian consumers prefer domestic brands over international brands.
• Fashion trends driven by celebrities and TV stars.
• Consumers spend more on clothing than they do anywhere else.

Russia:

• Natural resources
• Large number of fashion events by industry
• Apparel market is one of the fastest growing

• Moscow recognised as a Fashion capital Middle and Eastern Europe.
• Leading luxury brands established in Russia

• Burberry- positive response from Russian consumers who have a large appetite for luxury goods.
• Third largest concentration of billionaires after US and Germany. 
  

India:

• Domestic designers 

• Unternational recognition in various global forums
• Ritu Beri, designer from India work in London, NY, Paris
• increasing brand awareness
• 35% reported to buy designer brands.
• youth of the population to have the opportunities
• pursue jobs within the industry.
• constructing products and exports

                                      Ritu Beri Collection shown on Paris Catwalk

China:

• Constructing products
• Population spend a large amount of money on Fashion.

• Fashion market growing 
• Providing opportunities for foreign fashion companies

• By 2020 fashion sales in China are set to triple their current level.

China hold Marc Jacob Fashion Event

Who are the MINT's?


The MINT's are referring to the economies of Mexico, Indonesia, Nigeria and Turkey. These countries primarily use the economics and financial spheres as well as in academia. The bonds of the government, policy makers and thinkers have often

Mexico:

• Rapidly advanced infrastructure

• Developed middle class and rapidly declining poverty
• High GDP than all three European economies of this year.

• Aim in 2050 to find a new local wealth that contributes to the nations economy
• Domestic consumer market which can create more jobs.

Indonesia:

• Indonesia is the largest economy in Southeast Asia
• Has a nominal GDP of 2012 was £587.968 billion given capita GDP was £2,404.

• Indonesia is the worlds fourth populous country after China, India and US.

Jakarta Fashion Week 2013/14

Nigeria:

• Nigeria is the a middle income mixed economy and emerging markets 

• Developing services, communications, financial and entertainment district.
• Ranks 26th in the worlds of Gross Domestic Product at purchasing power parity

                   African Fashion meets Brooklyn

• Re-emergent, though it is currently under performing, manufacturing sector
• Produced a large proportion of goods and services for the West African Region.

Fashion Catwalk in Cape Town 

Turkey:

• Turkey emerging markets and economy grew at 10.3% last year, faster than China 
• Third fastest growing economy in the world

• Its economic growth has mainly been built on the construction making up 6% of the countries economy
• The industries related figures including steel, energy use, timber would count for. 30% of the economy.

• In 2011 Turkey was the worlds 15th largest GDP
• The financial capital had a total of 28 billionaires of march 2010 down from 34 in 2008, ranking 4th in world behind, NY, Moscow and London.

Who are the TIMPs?

Turkey, Indonesia, Mexico and Philippines.
The TIMPS are a group of high level economic growth and favourable demographics that have been put together of emerging markets. The International Monetary Fund forecasts increases in gross domestic products for this year Turkey and Mexico rated 3.5%. For the Philippines 4.3% and 6.3% for Indonesia.