must be new and have individual character, before these rights will exists to the brand you have to make sure you register the trademark you produce correctly.
Moral rights: is when you have the right to be known as a creator to the work, with a copy right protection, to object against derogatory treatment or false attribution can be waived but not assigned, the duration last for the life of author and 70 years after their death.
Confidential Information: capability of protection where the trademark cant be copied or replicated, at the creator you want to have the rights to protect your individual product.
An obligation of confidence creating a design, product, idea, you need to make sure you keep documentation of the product development which is dated and noted which has security behind it. Make sure you read through the legal rights so you are defining yourself as a company.
Creation
- The idea - move away from the article you are using as inspiration
- Documentation - keep on top of the development of your idea (process)
- Ownership - Designers/employees the person creating the work
Licenses
Assignments
Enforcing rights - monitoring for infringements of rights
Starting a business - build IP strategy and budget for protection and enforcement
Summary
IP Rights
Appreciation to your work
Document your deigns use trademarks, symbols, name and date
confidentiality
registration: trademarks, designs, patents
respect of designs IP
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