Bridge Brand Fashion

 Bridge Brand Fashion

Bridge brand sits above your fast fashion high street brands but below you luxury designer brands.

It is used to build a bridge between expensive and moderate price points in clothing. Bridge Brand originated in the 1970's due to a gap in the market, the two emerged very quickly so the target market got even bigger, the brand targeted its consumer to be mainly for women ages 30+ a very sophisticated fashion but sold for a more disposable income.

Its entry price starts at £50 and works it way up to the later hundreds, which is a lot more affordable for there target market. These luxury brands such as Ted Baker, Heritage, L.K. Bennett, Karen Millen and Reiss are higher end designer stores. These brands still have designer behind them but don't show a ready-to-wear collection.

Reiss have several stores across the UK, Ireland, Asia USA and Malaysia proving the lust for the market. Also bigger brands such as Cos are owned by smaller companies such as H&M.