Touch Points

               TouchPoints 

A touchpoint is the customers experience with the brand itself.
2011 single communication channel seldom provides high impact reach to all target persons: 

• Buying and selling channels
• Distributers
• Services
• Transaction
• Viral adverts
• Social networking
• Point of sale
• Advertising
• Product placement
• Sales staff

Classic advertisement above the line advertisement- made to look like a feature

Viral adverts:

Dior - Secret Garden

Chanel - Story of  a Fairy 

Cartier - Odyssee

Burberry - Art of the Trench 

TunePics - New app

Touchpoints are also known as:

• Contact point
• customer contact
• Moment of truth
• Point of contact
• Brand touchpoint
• Customer touchpoint

Interface between brand/services/product, used to link consumer to brand before, during and after transaction.

Purpose of Touchpoint:

• Aim is for each touchpoint to reinforce and fulfil your marketplace promise

• Commercial process

• How the brand generates demand, which way do customer use their products and the after sales point.

• Not all are  equal some play larger roles to determine the important ones

• Every product you bring to market can generate customer demand, product sales and the way they are used, has it worked from a customer prospective has the brand kept its promise.

All touchpoint have a different response to the customers experience as a whole. Different touchpoint can play a larger role in determining the companies overall experience. If a brand can identify what people want it will fulfil expectations and customers will be happy..