THE F-WORD

Monday 27 October 2014

Neo Tolkienism

Monday 27 October 2014

'Fantasy becomes Reality'


 


The Neo Tolkienism is known as a Fantasy,  LSN: Global is a fast way to keep up with what is going on in fashion world. I found out that Neo -Tolkienism is the latest of macro trends, the current freaks and geeks is no longer an embarrassment, their no shame in being a fantasy obsessed freak the fashion industry is embracing it. This niche market has blossomed worldwide and is becoming rooted in our culture. 


.Fantasy
.Magic
.Science Fiction
.Fairytale
.Adventure
.Illusion

The current culture change of fantasy has made a constant influence on lifestyles across the world. Geeks are now chic, after The 'Game of Thrones' have taken over the media by storm, the programme has been targeted worldwide with 18.4 million views per episode. Having more ratings than the X FACTOR, Strictly come dancing and Downtown Abbey. Which are reality TV programmes that are expected to be the public launch of fashion, trends, hotlines and designers. 



The cast of 'Game of Thrones' have been shot on the cover of Vanity Fair by Annie Leibovitx.




Valentino's Spring/Summer collection 2014 has a enchanting medieval times fantasy look like the royal cast of 'Game of Thrones' its shows fantasy and charm. The royal rooted reds and golds, ringed with graceful embroidery around the edges enhance 

the female body. A very strong and powerful look. 








However, this medieval theme has effected fashion by the amount of audience it has targeted, its modern and cool way has made designers  go crazy! An inspiration of fashion that has beenembraced from the artistic costumes. The characters of 'Game of Thrones' have been shot on the cover of Dolce and Gabanna, Barbers and Valentino this is a new market with high level on competitors.







Dolce and Gabanna current Autumn/Winter advertisement with inspired outfits from the mediaeval times, portrays an idea that men and women should be covered in jewels, joined by rich coloured luxury materials comes a feeling that the modern world has no endurance but people desire it. 






 The Neo Tolkienism is a new aspect of what fashion can be and the audiences illusion.

























These designs show a strong medieval theme, a lot of decoration, jeweling and garnished materials. A powerful statement costume fit for a king and queen. The use of strong and solid colours give the designs antiquated stare.


































Designers are becoming obsessed with idea of fantasy fashion, the subjects seem to be going hand in hand. Many designers have formed collection that represent the beauty and wealth of medieval attitude. 






The dark Neo-Tolkien look, has inspired Gile's Deacon is his Autumn/Winter 2013 collection combining dull colours into a strong feminine manner, he also uses fantasy and illusion in his designs such as hard fabrics - leather cutouts, metals and feathers. The leather cutouts and gorgeous shapes of the line were solely Giles Deacon.




 

Giles Deacon ready- to-wear fall 2013 collection, managed to combine a mix of leather cutouts and ethereal dresses showing a flowy Edwardian theme. A signature look with of Leather mixed with golden fabrics, floral beige colours and billowing sleeves. His sharp and distinct tailoring adding more glamor including feathers and chain mail like fabrics, this gave his collection an element of sexiness.




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