The Polarity Paradox

THE POLARITY PARADOX

The Polarity Paradox is a copying structure for recession consumers having an obsession for everything,  hence the new services that are available for example, Netflix are enabling people to watch box sets of programmes in one sitting, this is more accessible for people with 9-5 work lifestyle.

 Normally these programmes are shown once a week therefore people are able to watch it at the own leisure and continue to do other things. People are adapting to extreme diets, work patterns and products a big devotion in their lives.

        Made in Chelsea Reality TV show on catch up Channel 4


 Knowing the difference between dark and light, luxury and frugality brands are becoming aware of the extreme states, the public attitudes are increasingly changing so rapidly at the pace of information that industries and business are having to change and create memorable experiences for the consumers.

 The public opinion swings with the wind. We are living in an era where everything is categorised by polarity paradox, its marks a shift in how we form and then re-form opinions.

 "This polarisation is a tendency that we have observed for a longer timespan, which is gaining relevance not only towards our consumption patterns but significantly in political opinions,’ says Dr Stephan Sigrist, head of Zurich".