THE FLAT AGE SOCITEY
"Your as young as you feel"
The flat age society are consumers over the age of 50, they are a market of both men and women who refuse to age. Also known as the blooming group, managing a process of not ageing traditionally both parents and grandparents.
They are looking for something exciting and active to do, more old people are coming out into the lime light and featuring in ad campaigns like The Row collection by the Olsen sisters.
The Row's striking 65 year old model
Mary Kate and Ashley Olsen
Over 70% people in the USA sign up to social networking once everyday therefore making technology easier for them to use helping them to engage online- where certain brands have already started to make things easier online helping facilitate to the older generation.
Fabulous Carmen Dell'Orefice 81 year old Model
Typing, seeing and hearing is a universal design helping to create something that is accessible for every generation, the aim to not make any formation feel left out or different.
The flat age society are taking there health very serious to keep them feeling healthier and looking better at least 20% of the fresh & organic food market is consumed by the flat age, they keep their portions small to keep the weight under control.
OAP's savings are 45% of the luxury brand market worldwide. You see the older generation embracing their youth, wanting to take luxury travel experience, having fun, staying young they are looking for adventure and excitement.
Lanvin
Jacquie Tajah Murdock
Its time we start celebrating this generation, it is important that people are remembered we are all young at heart.
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