Fashion Clustering
On monday we went on a trip round some of Londons well known shopping locations. The objective was to look at where brands are located and their market level clustering, this trip was to show our knowledge in visual presences and to gain a better understanding of where shops are placed in central London.
Prior to this trip I had looked at fashion hierarchy and high end designer, so I knew exactly what I was looking for. Our starting point was Oxford Circus, Conduit St, where you found many luxury designers such as Donna Karan, Vivienne Westwood, Crombie, Belstaff Moschino and Sketch.
The Sketch bar was the original London show room of Dior. I then detoured onto Savile Row..
the home of tailoring in London, known throughout the world for it's craftsmanship and skill. The home to many designers like Gieves and Hawkes, Norton and Sons, Henry Poole & Co which is the oldest tailor on the row.
The designers offered a tailoring experience for those who were looking to buy, these designer had workshops below the store and a lower level where I could see designs being drawn, actual fittings were taking place.
Seeing these tailorings take place you could tell straight away that these brands offered a high end service and letting the customer have a personal experience with the brand. I then made my way to Bruton St. where I found cluster of diffusion brands like Matthew Williams which is sat right next to the old famous Hartnell Gallery where the door and sign still remained also a few doors down was Stella McCartney.
Prior to this trip I had looked at fashion hierarchy and high end designer, so I knew exactly what I was looking for. Our starting point was Oxford Circus, Conduit St, where you found many luxury designers such as Donna Karan, Vivienne Westwood, Crombie, Belstaff Moschino and Sketch.
the home of tailoring in London, known throughout the world for it's craftsmanship and skill. The home to many designers like Gieves and Hawkes, Norton and Sons, Henry Poole & Co which is the oldest tailor on the row.
Seeing these tailorings take place you could tell straight away that these brands offered a high end service and letting the customer have a personal experience with the brand. I then made my way to Bruton St. where I found cluster of diffusion brands like Matthew Williams which is sat right next to the old famous Hartnell Gallery where the door and sign still remained also a few doors down was Stella McCartney.
By late morning I was now in the heart of Mayfair, which was surrounding a lovely garden which on the opposite side was Mount Street a new area off fashion that was established by the arrival of Balenciaga, which has been known for its very unique changing, i was able to see for myself the hexagon shape layout, surrounded by mirrors and decorated with cushions.
This is part of a customers journey, the fitting you is the final decision if the customer wants to purchase an item therefore it is a great aspect of the store its very open and welcoming. Leading onto South Audley St, I visited Thomas Goode which was a beautiful store which such a variety of colourful flowers, split into ceramics and books these products were very delicate.
The store is marked by the two elephants in the window which are insured a £1 million each, its a hard one to miss. Further up the road to Grosvenor Square, South Molton St.is were Mrs Bernstein boutique, Issey Miyake and the home of Browns, it was this designer that put fashion sensation John Galliano on the root to the fashion industry which led him to Dior in 1996.
The store is marked by the two elephants in the window which are insured a £1 million each, its a hard one to miss. Further up the road to Grosvenor Square, South Molton St.is were Mrs Bernstein boutique, Issey Miyake and the home of Browns, it was this designer that put fashion sensation John Galliano on the root to the fashion industry which led him to Dior in 1996.
En route to the home of British Vogue on Hanover Square, I was able to take a selfie outside the Vouge House. Also on the side of the Vogue house was had Conde newsagents were global titles were published by Conde Nast, which explains the name.
Not far from here was Madame De Pompadours home, the mistress of Louis XIV, this is known known as the Wallace Collection were we experience our own piece of Paris. Downstairs in the exhibition is the 'Gold Room' with the boulle work which was inspired by Vivienne Westwood designs in the 18th Century.
When leaving the Wallace collection I walked down Marylebone High St. this was home to the wealthy society which has a great feel about the location, a sense of class. I was back on Oxford Street heading towards Bond Street, both old and new this is were I began to notice the different clustering and how important the location of stores a placed.
This was interesting to me that Old Bond Street is adequate with luxury designers such as Tiffany and CO, Chanel, Dior and Louis Vuitton (flag ship store), made you feel that you was inside a jewellery box, this is a rare selling point, it is to give the consumer a fun and memorable experience.
The placement on this street is very competitive the rivals are high, the up to date construction of a new Dior store, which is being built next to a large Chanel store. The Chanel store is placed opposite to Louis Vuitton these store are focusing in on each other to make sure they are aware of what steps the other is going to take, the competitive window displays and continuing to cluster together to boost their positioning against their rivals.
In Piccadilly Circus the statue of love 'Eros' is the only evidential piece of Art Nouveau Sculpture in the UK.
Carnaby St was established in the 1960's for its shopping however today is none to little however is still recognised to be like, Newburgh St, the place where the first sighting of London Fashion Week took place.
Onto the next stop, Covent Garden, where I experienced luxury for myself. This is the trademark for the fashion clusters, in the main square two of Haute Couture big brands, Chanel and Dior beauty boutique followed by Burberry.
These store are located right next to each other also where the Apple Store is placed which shows the close connection between fashion and technology and their importance within each other. Dior in Covent Garden was the first boutique to open in London, the company wanted to expand from Paris into another big fashion icon location.
Not far from here was Madame De Pompadours home, the mistress of Louis XIV, this is known known as the Wallace Collection were we experience our own piece of Paris. Downstairs in the exhibition is the 'Gold Room' with the boulle work which was inspired by Vivienne Westwood designs in the 18th Century.
When leaving the Wallace collection I walked down Marylebone High St. this was home to the wealthy society which has a great feel about the location, a sense of class. I was back on Oxford Street heading towards Bond Street, both old and new this is were I began to notice the different clustering and how important the location of stores a placed.
This was interesting to me that Old Bond Street is adequate with luxury designers such as Tiffany and CO, Chanel, Dior and Louis Vuitton (flag ship store), made you feel that you was inside a jewellery box, this is a rare selling point, it is to give the consumer a fun and memorable experience.
The placement on this street is very competitive the rivals are high, the up to date construction of a new Dior store, which is being built next to a large Chanel store. The Chanel store is placed opposite to Louis Vuitton these store are focusing in on each other to make sure they are aware of what steps the other is going to take, the competitive window displays and continuing to cluster together to boost their positioning against their rivals.
In Piccadilly Circus the statue of love 'Eros' is the only evidential piece of Art Nouveau Sculpture in the UK.
Carnaby St was established in the 1960's for its shopping however today is none to little however is still recognised to be like, Newburgh St, the place where the first sighting of London Fashion Week took place.
Onto the next stop, Covent Garden, where I experienced luxury for myself. This is the trademark for the fashion clusters, in the main square two of Haute Couture big brands, Chanel and Dior beauty boutique followed by Burberry.
These store are located right next to each other also where the Apple Store is placed which shows the close connection between fashion and technology and their importance within each other. Dior in Covent Garden was the first boutique to open in London, the company wanted to expand from Paris into another big fashion icon location.
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